Monster Email Cover Letter

Email message for job inquiry


By Mark Swartz
Monster Senior Contributing Writer

 

 

Have you ever sent an email like this one in response to a job posting?

 

 

 


 

To:         employer@job-postings_company1.ca

Subject:  re: Job Application


Dear employer,


Look at my resume and cover letter. It’ll tell you all about me. I really want this job.
 



What’s wrong with this message as it’s currently written?


The substance of the above email is basically OK. You are, after all, attaching your resume. Possibly a cover letter too. This should give the reader a much better idea of who you are.


But what’s lacking here is a degree of formality and detail. The message is written in casual language. And it makes the reader guess about which job you’re applying for. The language and content need to be professionalized to a greater extent.


What? Even Emails Have To Be Formal?


During your job search – and afterward as well, once you’re re-employed – sending proper emails is important for your career. Communication skills are valued at all levels of an organization. You need to convey information in ways that won’t be misunderstood, and that represent a positive image of you (and your employer) to others.
 

In the world of work, quite often “you are what you write.” This is nowhere more true than when submitting your resume and/or cover letter for consideration. Every impression counts. Your emailed message may be the very first thing a potential employer sees from you.


When “Casual” Causes Concerns


A hastily written, informal message like the one in the example atop this page, may cause employers to see you as amateurish or lazy. “If you don’t even take time to present yourself in your best light within your job application,” they might mutter to themselves, “and you force us to do extra work by having to guess about which job you’re even applying for,” they say with clenched teeth, “then what can we realistically expect once we bring you aboard?”


Luckily it doesn’t take much to submit a better version of your message


Give Specifics


You’re applying for a specific job. To you it may the one that’s front and center in your mind at this time. But the employer may be posting a number of different positions at once. They’ll probably receive a large number of application emails, not just yours.


So make is easy for them to sort the incoming emails by letting them know which job you’re after. In the Subject Line itself, concisely state the purpose of your email. Mention the job’s title or a reference number that you saw in the advertised posting. You could write something like “Job Application Enclosed: Claims Adjuster, reference A47kj2w1.”


This also applies to the top part of the message you’ll type into the body of this email. You can begin with a header that simply repeats itself, as in “re: Job Application: Claims Adjuster, reference A47kj2w1.”


Use “Business Formal” Language


Regardless of what you type in the email’s body underneath your header, don’t drop your guard and suddenly start using casual language.

At a minimum, you might try instead to turn the phrasing from our email example into the following:

 


 


Dear Employer,
 

I am very interested in applying for the Claims Adjuster position you advertised on Monster.ca recently. My qualifications and experience match your specifications almost exactly.
 

Please take a moment to review my attached Application Documents:


- Up-To-Date Resume

- Customized Cover Letter


It would be a sincere pleasure to hear back from you soon to discuss this exciting opportunity.


Sincerely,


[your first and last names, plus the phone number(s) you want to be contacted at, go here]


 

Is This Sufficient?

 


Formal language, identifying the job you’re applying for, and stating which documents you’ve attached: is there anything you should do in the body of your emailed job application?
 

Some job seekers like to include a customized, more elaborate cover letter within the body of the email itself. This saves the reader from having to open your separate attachments into a different program.


Still, it may make sense to attach a fully formatted, fancy version of the cover letter along with the resume. This way if the employer wants printouts of “good copies” to pass around, they can do so quickly with minimal effort.


You could also try to find out the name and title of the person you’ll be mailing your application to. This is not always necessary, though in higher level jobs it can help you stand out from the crowd. Which of course is something you want to do, when possible, so long as standing out presents you as more qualified or enthusiastic.

 


No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day?

Now, I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume -- like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis -- and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't. It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible. 

But if your cover letter is sloppy, you might as well have not applied at all. Grammatical errors could mean your application is thrown in the trash. Using a generic "one-size-fits-all" cover letter -- especially if you forgot to change the name of the company -- will definitely hurt your chances. So if you take the time to write a cover letter, take special care that it reflects you in the best possible light.

Let's take a look at an example.

Sample Cover Letter

Here's an example of a great cover letter. The numbered sections are explained in more detail below.

1) Header

The level of formality your header has will depend on the company you apply to. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above. Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.

2) Greeting

Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online. If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting -- but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.

If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality. If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.

3) Paragraph 1: Introduction

Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company. This isn't a place to go into detail about why you're a great candidate -- that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter. Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.

4) Paragraph 2: Why You're a Great Fit for the Job

Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience? Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team. Use this paragraph to show you're genuinely excited and interested in the position.

5) Paragraph 3: Why the Company is a Great Fit for You

While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you. "A cover letter typically describes why you're great for a company -- but how will you benefit from getting hired?" asks Emily MacIntyre, Senior Marketing Recruiter at HubSpot. "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."

In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company? Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.

6) Strong Closing Paragraph

Don't write off the final few sentences of your cover letter -- it's important to finish strong. Be straightforward about your interest and enthusiasm about the new position without coming off too strong. Tell them you're available to talk about the opportunity at any time and include your phone number and email address. At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.

Last but certainly not least, thank them for their time and consideration. 

7) Formal Sign-Off

Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.

5 Cover Letter Tips From the Experts

While the sample from the previous section provides a basic framework for writing your cover letter, there are also several tips you can follow to help get your cover letter to stand out from the crowd.

1) Do your research.

In order to craft a truly compelling cover letter, you need to show that you understand what the company does and what their pain points are. And that usually entails doing more than simply reading a job description.

Start by soaking up all the information you can find on the company's website and blog, and then consider drilling down into the LinkedIn and Twitter accounts of executives and employees you could end up working with. That research will help you fine-tune the messaging of your cover letter.

As author and entrepreneur Jodi Glickman told the Harvard Business Review:

Think about the culture of the organization you’re applying to. If it’s a creative agency, like a design shop, you might take more risks but if it’s a more conservative organization, like a bank, you may hold back."

2) Keep it short.

You might have heard that keeping your cover letter to one page is ideal. But according to Forbes tech journalist Seth Porges, you may want to consider keeping it even shorter than a single page.

As Porges once noted (in appropriately concise fashion):

"Less. Is. More. Three paragraphs, tops. Half a page, tops. Skip lengthy exposition and jump right into something juicy."

3) Don't state the obvious.

One trick for helping you keep your cover letter concise: Avoid wasting real estate on information that the hiring manager already knows -- like the position you are applying for.

As Porges wrote for Forbes:

Never ever, ever use the following phrase: 'My name is ___, and I am applying for the position as ____.' They already know this, and you’ll sound inexperienced."

4) Add some personal branding.

Career coach Evelyn Salvador recommends using personal branding elements -- specifically a slogan, a testimonial, and/or a mission statement -- to help make your cover letter more attention-grabbing. As Salvador told Monster.com:

Each of these elements is optional, but it might just be the thing that makes your cover letter stand out from those of other candidates."

Here's a quick run down on what those three elements are, and examples of what they might look like.

  • Slogan: A short summary of the value you'd bring to a company/role (e.g., "Using data to solve the problems of tomorrow.")
  • Testimonial: An excerpt from a letter of recommendation, thank-you message from a customer, or other short quote that highlights your past performance (e.g., "[Your name] was prompt, professional, and responsive throughout the entire process. I can't wait to work with her again the future!")
  • Mission Statement: Similar to a slogan, but focused more on the philosophy behind why you do what you do, and why you want to accomplish what you want to accomplish (e.g., "The key to customer happiness is creating products that people love. My mission is to produce the most lovable products on the planet.")

5) Don't force humor.

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